Real creators, real audiences
Match with creators whose audience fits your product — no bought followers.
Influencer, UGC and social media marketing done by real people
Work with real creators, get authentic user-generated content, and hand off the day-to-day work on YouTube, Instagram, LinkedIn and Google Business Profile. Everything is genuine and clearly disclosed.
What is UGC and influencer marketing?
User-generated content (UGC) is photos and videos of real people using your product, made for your ads and pages. Influencer marketing pays creators to feature your product to their own audience, with the post clearly disclosed as an ad or paid partnership.
- Channels
- YouTube, Instagram, LinkedIn, Google Business
- Includes
- Creators, UGC, editing, posts, calendars
- Disclosure
- Every paid or gifted post labelled
- Never
- Bought followers, likes, views or comments
Benefits
Why use Influencer & Social Media Marketing?
Authentic UGC
Real people film and photograph your product for your ads and pages.
Content for every platform
Videos, reels, carousels, thumbnails and posts sized for each channel.
Save your team's time
Editing, captions, scheduling and research handled by members.
Disclosed and policy-safe
Paid partnerships are disclosed, and platform rules are followed.
Clear reporting
Deliverables, links and results in one report.
We don't sell or run fake engagement of any kind: no bought followers, likes, views, subscribers, comments, shares or votes, no engagement pods and no undisclosed sponsored posts. These break YouTube, Instagram, LinkedIn and Google policies and can get your accounts restricted. Members only post on accounts you own or authorise, and every paid creator post is disclosed.
How it works
How does Influencer & Social Media Marketing work?
From brief to results in five steps.
- Share your goalLaunch, awareness, content library or ongoing support.
- Pick platforms & tasksYouTube, Instagram, LinkedIn, Google Business or all of them.
- Set your brand rulesTone, do's and don'ts, examples and approval steps.
- Members & creators deliverContent and tasks completed and submitted for review.
- Approve & publishYou approve everything before it goes live on your accounts.
Who it's for
Who is Influencer & Social Media Marketing for?
- Startups launching an app or product
- E-commerce and D2C brands
- Local businesses on Google and Instagram
- B2B and SaaS companies on LinkedIn
- Agencies needing extra hands for clients
What you receive
What do you get?
- Creator shortlist with audience details
- UGC videos and photos with usage rights you agree
- Edited videos, reels, thumbnails and captions
- Content calendars and post drafts
- Google Business Profile posts and updates
- Campaign report with links and deliverables
Task catalogue
Marketing and social media tasks
Real work on your own accounts and content. We never sell followers, likes, views, subscribers or comments.
YouTube
- Video editingCuts, captions, music and branding
- ThumbnailsClear, clickable thumbnails in your style
- Titles, descriptions & chaptersSearch-friendly metadata for each video
- SubtitlesAccurate captions and translations
- Shorts from long videosClip highlights into vertical Shorts
- Comment moderationFlag spam and draft replies for you
- Reels editingVertical edits with captions and hooks
- Carousel designPosts built from your templates
- Captions & hashtag researchOn-brand copy with relevant hashtags
- Content calendarMonthly plan of posts and stories
- Creator researchShortlist creators that fit your niche
- DM & comment reply draftsReplies for your team to approve
- Post writingThought-leadership and company posts
- Company page setupAbout, banner, services and featured posts
- Profile optimisationHeadline, about and experience for founders
- Carousel documentsPDF carousels from your ideas
- Newsletter draftsLinkedIn newsletter editions
- Event & webinar promotionPosts and graphics for your events
Google Business Profile
- Profile setup & optimisationCategories, services, hours and description
- Weekly postsOffers, updates and events
- Photo uploadsFresh, relevant photos you supply or approve
- Q&A draftingAccurate answers to common questions, posted by you
- Listing accuracy checksCatch wrong hours, phone numbers or duplicates
- Review reply draftsReplies to real reviews for you to approve
Influencer & UGC
- Micro-influencer matchingCreators with genuine, relevant audiences
- UGC videosHonest product demos and unboxings
- UGC photosLifestyle and product shots
- App walkthrough videosScreen-recorded demos with voice-over
- Creator briefsClear briefs with disclosure rules
- Campaign trackingLinks, posts and deliverables in one sheet
Marketing & media
- Press release draftingNews-style releases for launches
- Media list researchRelevant journalists and publications from public sources
- Podcast show notesSummaries, timestamps and quotes
- Blog & SEO contentOriginal articles for your site
- Ad creative variationsHeadline and image variations to test
- Email newsletter draftsCampaigns for your subscribers
Also available
Influencer campaigns
We match your brand with creators and micro-influencers whose real audience fits your product, then manage briefs, content approval and delivery. Every paid or gifted post is clearly labelled as an ad or paid partnership, as advertising rules in India and elsewhere require.
Start an influencer campaignIncluded
- Creator matching by niche and audience
- Briefs and content approval
- Disclosure on every sponsored post
- Links and deliverables report
Also available
UGC content creation
Members and creators use your app or product and film honest videos, unboxings, walkthroughs and photos for you to use in ads, stores and social pages. Content shows real use — no scripted fake testimonials.
Order UGC contentIncluded
- Real product use on camera
- Vertical and square formats
- Usage rights agreed upfront
- Raw and edited files
FAQ
Influencer & Social Media Marketing: frequently asked questions
What is UGC and influencer marketing?
User-generated content (UGC) is photos and videos of real people using your product, made for your ads and pages. Influencer marketing pays creators to feature your product to their own audience, with the post clearly disclosed as an ad or paid partnership.
Can you increase my followers or views?
Not by buying them. We help you grow through better content, consistent posting, real creators and genuine audiences. Bought followers, likes and views break platform rules and usually hurt reach.
How do influencer campaigns work?
You share your goal and budget, we shortlist creators whose real audience fits, you approve them, and we manage briefs, content approval and delivery. Paid or gifted posts are always labelled as ads or paid partnerships.
Who owns the UGC content?
Usage rights are agreed before the work starts — for example, organic social only or paid ads for a set period. You receive the files once they are approved.
Do members need access to my accounts?
Most tasks don't — content is delivered for you to post. If you want members to schedule posts or manage Google Business Profile updates, use each platform's official team or manager access, never shared passwords.
Can creators and freelancers join?
Yes. Creators and freelancers use the same free TestLancer account as testers and are matched to campaigns based on their skills, platforms and audience.
Related guides
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